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In today's article Tyrann Mathieu Rush Jersey , we'll stray slightly off the beaten path and look at digital signage through the lens of the hit reality television show Survivor. While the show might seem like the last place to look for insight about your signage network, there are a surprising number of relevant connections. You'll find that the contestants who often do admirably well and make a serious bid for the prize money radiate certain personality traits. Below, you'll discover how these same traits can be applied to your digital signage network to grab viewers' attention and motivate a defined response.

Getting Attention And Using It

If there's one thing the producers of Survivor know how to do well, it's to choose people for the show who have a spark or flair in their personality. The straight-laced guy or gal won't capture as much attention as the quirky contestant. Indeed Patrick Mahomes Rush Jersey , quirkiness gets fans to watch the program. Your signage content can use this same concept to attract attention. A quirky clip can often do more to shake shoppers out of their apathy than the traditional spot.

Building On A Proven Foundation

During the first season of Survivor, Richard Hatch coined the term "alliance" into the show's vernacular. He went on to triumph over his competitors at the end of that season. Since then, participants in each of the following seasons have quickly formed their own alliances to help ensure their success. Your content should likewise follow a proven foundation.

From past articles, you know that viewers of your signage network can be motivated to respond based upon a number of proven factors. That includes the placement of your screens Frank Clark Rush Jersey , the segments you're showing on them, and your calls to action. If a particular loop generates a predictable response, identify what is working and duplicate it.

Pushing Viewers Outside Their Comfort Zone

It's safe to say the people who compete on Survivor are operating outside their comfort zone simply by being on the show. Some go much further and capture our attention in the process (producers love these contestants). Whether they're stripping naked or hunting crocodiles with their bare hands, it's often difficult to look away.

The people who view your digital signage screens are similar. If you can unsettle them Tyreek Hill Rush Jersey , even mildly, you can grab their attention and hold it. Whether you're engaging their curiosity or slightly disturbing their shopping lethargy, that attention will last long enough to get your message across. One of the reasons content segments are ignored is because viewers are trapped within their comfort zone. Push them outside that zone and watch them stare at your screens.

Ask For The Money

At the end of each season, the last remaining Survivors have a single job to do: they must persuade a jury of their peers to award them the final prize. Seldom do the shy win. Those contestants who stand up and clearly communicate why the jury should choose a specific path are far more successful.

This is similar to your call to action. The content segments distributed across your signage network should have a clear message that is capped by simple instructions. If you want viewers to buy a particular product Darwin Thompson Jersey , you must tell them to do so. If you want shoppers to text message for an in-store coupon, spell it out. The most effective way to generate a response is to clearly instruct your audience how to respond and why they should do so.

To be sure, Survivor holds a few interesting insights about what makes viewers tick. The show's producers (not to mention the contestants) are willing to test new ideas while sticking closely to a proven formula. You should be willing to do the same with the content on your digital signage network. Chinese medicine offers an alternative to many types of medication used in the Western world and it has been used to growing effect in the last forty years or so. Traditional Chinese medicine is divided into five branches which are acupuncture, Chinese herbs Khalen Saunders Jersey , Chinese dietary therapy, Tuina therapeutic massage, and Qigong healing.

Herbs are considered to be drugs in China, whereas in the West herbs are consumed as nutritional or food supplements and are sold without any proprietary warnings on the packaging. In fact Juan Thornhill Jersey , the World Health Organisation estimates that about 80% of the world's population uses herbal medicine in some form or other. Western research into Chinese herbs has been undertaken and it has to be said that some concerns have been raised. One of these is that in China there are very few regulations over herb producing areas or the herbal plants themselves, and that furthermore some merchants take no notice of such regulations as there are, which results in quality control issues.


It is also the case that the benefits of Chinese herbs have been exaggerated in some cases, and the herbs have also been misused. For instance Mecole Hardman Jersey , in China the herb ma huang has been used for centuries to treat asthma. Researchers later abstracted from it the alkaloid ephedrine. In the West, ephedrine diarrhea, skin lesions, and interference with the body's natural balance. Ginseng should also not be consumed with aspirin and NSAID's. Siberian ginseng may cause high blood pressure with long term use.


Gingko biloba is often combined with ma huang for use as a cough medicine. Gingko biloba on its own is known to be slightly toxic in China and should not be . Julio Jones Jersey JuJu Smith-Schuster Jersey Jimmy Garoppolo Womens Jersey Jason Witten Womens Jersey Jared Cook Womens Jersey Jalen Ramsey Youth Jersey Ezekiel Elliott Youth Jersey Drew Brees Kids Jersey David Johnson Kids Jersey Dallas Goedert Eagles Jersey