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The SKINNY on Newspapers


Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.


Remember Foster Moreau Womens Jersey , newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises.


Think about it, there are few times you have been driven to go to a store to buy a product you never heard of because you saw an ad in the paper. You had to have an earlier impression about the product for the newspaper ad to point you to the location to buy it.


There are 4 ways to use the newspaper for advertising.


1) Display advertising from one column wide by 2 inches high to a full two pages, display ads can be so numerous the news stories have to be cut so both can live on the page.


There is usually no protection. Competiting store ads can be next to each other (next time you see the paper look for tire store ads on the same page).


When designing your ad, remember it's all about them. Use a catchy headline and tell them what you will do for the. Forget about your picture or your "Number One in the District Award". Good advertising "feels their pain".


2) Classified advertising The effectiveness of classified ads varies by paper and by who wrote the ad and by what the ad is selling. Many classified sections have turned into giant car dealer pages and huge homes for sale sections complete with four color pictures.


The small Isaiah Johnson Womens Jersey , private, "gotta sell my Bow-Flex" ads can be lost in a giant classified section. Many shoppers and Nickle Savers have smaller, and cheaper, classified sections.


Some small business operators find success with a series of small classified ads. Small blurps tend to build "top of mind awareness". A cheap way to keep your name out there.


3) Tabs and special sections Tabs, the cash cow for newspapers Maxx Crosby Womens Jersey , are manufactured events designed to sell ads. Progress Editon. Easter Shopping Special. Dollar Days. You name it, there is a tab every idea.


Typically a tab is the regular paper page turned sideways (landscape) and folded in half.


Tabs get ad-on advertising dollars from existing clients and offer one time only exposure to those who don't normally use the paper (i.e. the giant corporate ads in every Progress Edition). Most papers have so many tabs, they print an advertising calendar.


Understand them for what they are, vehicles to get extra bucks from you. If you want to be in one, rearrange your budget Trayvon Mullen Womens Jersey , don't ad to it.


4) Inserts and stuffers Some Sunday papers weight 4 to 5 pounds each, mostly for the weight of stuffers and inserts. Usually reserved for national advertisers and big box stores. They print them and deliver them to the paper and pay a per piece fee to have them stuffed and delivered. For smaller businesses they become cost prohibitive. Better to stick with display ads.


Sunday papers have the biggest circulation, and ad rates are more expensive. Regional and national papers can be expensive, too. Local papers and shoppers are less expensive, but nonetheless can be a major part of a small business ad budget.


Newspaper advertising is sold by the column inch. Different categories of ads and section placement determine the rate and rates vary throughout the paper. Rates also vary with advertisers Johnathan Abram Womens Jersey , depending on how many column inches they have agreed to buy in a one year period. The more the cheaper.


Plan your advertising well in advance and stick to your budget. Sell to needs, not ego and newspaper can be your buddy.


For more about advertising, get my article "What Does your telephone say about you?" MailTo:TelephoneSay@


Benefits of selecting your own Texas electric providers Business Articles | August 29, 2010
The long, hot Texan summer invariably takes its toll on people?s purses. With air conditioning humming away all day and night Josh Jacobs Womens Jersey , high utility bills are a given fact. That is one of the reasons ...


The long, hot Texan summer invariably takes its toll on people?s purses. With air conditioning humming away all day and night, high utility bills are a given fact. That is one of the reasons why Texans campaigned for and won the right to deregulate electricity.






Way back in 2002, a state legislation deregulated the Texas electricity industry. This legislation gave people the flexibility to select their own Texas electric providers. This put an end to monopolies that dominated the electric industry for years. Following deregulation in Texas, many states followed suit Clelin Ferrell Womens Jersey , and although all has not been smooth sailing, there is a feeling that the power to select Texas electric providers puts control back where it belongs ? with the consumers. Even though they are guided by rules relating to generation and transmission of electricity, Texas electric providers have been successful in offering electricity - wholesale and retail - at competitive prices. No wonder Texas has one of the most competitive electric rates in all of the US.






Thus, consumers can now ?shop around? for electricity and choose the product that most suits their needs.





By introducing competition in the field of electric supply, consumers have a chance of making enormous savings on their utility bills Antonio Brown Womens Jersey , sometimes up to 25%. Competition also brings innovative products and new consumer-friendly services. Therefore, if the consumer has the right to choose their Texas electric providers, they can easily determine a product that fits in with their needs, in terms of customer service, green energy services and so on. Competition among Texas electric providers may also prove beneficial for the environment as suppliers are jerseys.com/]Cheap Soccer Jerseys[/url] Cheap Adidas NHL Jerseys Wholesale Jerseys Discount