Quite a few business out there can't survive without some type of advertising andor brand recognition Wholesale Marcus Maye Jersey , so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". This article is especially important for direct sales reps and those with company websites that need to make themselves "stand out" among hundreds of others that are selling similar products.
So why should you advertise your business? For one or more of the following reasons:
To Gain ExposureBrand Recognition
This would apply to those who may have a unique product or service which consumers and clients may not know exists. For example, a special tool that solves a problem for a certain group of people - they won't know the product exists unless you advertise.
Gain Immediate Sales
Many forms of advertising may gain you immediate sales. This is ideal for most, but it's also important to realize sometimes your ads may be working even though you don't see sales at the time the ad runs.
Announce new productservice
If you are an established business and expanded within your market, paid ads can announce your new product or service which those who know of your current business may not know about yet.
Now that you know WHY you should advertise Wholesale Leonard Williams Jersey , let's look at the TYPES of paid advertising there is:
Banner and Button Ads
These are graphics, normally either 468x60 in size for banners, and 125x125 or 150x150 for button ads. Some advertisers offer a variety of other sizes. Graphic ads generally have a lower conversion rate than text ads, although do well for brand recognition and gaining exposure.
Ezine Ads
Most ezine owners allow only 4-5 line ad with a link in "sponsor" spaces Wholesale Darron Lee Jersey , and vary for solo ads. Be sure to choose only highly targeted ezines to run your ads in. For example, you wouldn't want to run a business opportunity ad in an ezine for recipes. If you sold some type of food, an ezine about recipes would be perfect to run an ad with.
Text AdsFeatured Ads
Many of those who offer advertising also offer some type of home page ad or a featured space on specific pages. Again make sure the website is pulling in the traffic you are looking for.
Now that you know what type of ads there are, here are a few tips to make sure you are making the most of your advertising dollars:
1. TRACK YOUR ADS!
If you don't know where your visitors are coming from Wholesale Jamal Adams Jersey , how can you be sure where you are advertising is working? If you don't have accurate stats for your website I recommend grabbing a free tracker from AddFreeStats ( )
2. Repeat ads
Run your ads in the same place at least twice, if not three or four, before you make a decision as to if this is a good place to advertise or not. Not only will you pick up more brand exposure, but you will be able to make sure the first time was not an "off" time to advertise (or just an abnormally "good" time). Also try different advertising options within the website to see what works best.
3. Read guidelines
Many advertisers have a list of guidelines. Be sure to read through them Wholesale Nathan Shepherd Jersey , and follow each guideline. Paying for an ad where your website isn't allowed is not only a waist of time for the advertiser, but for you as well. Here is an example of an advertiser's guidelines:
Planning A High Powered Advertising Campaign With Logo Imprinted Home And Housewares Marketing Articles | June 15, 2013 Every household longs to have the exact tools for their everyday necessities. Some of these are kitchen articles, bathroom supplies Wholesale Sam Darnold Jersey , and even hardware stuff. They are necessary for making sure that th...
Every household longs to have the exact tools for their everyday necessities. Some of these are kitchen articles, bathroom supplies, and even hardware stuff. They are necessary for making sure that the members of the home are well cared for. Aside from their main purposes, home supplies can also be used as advertising instruments. They just have to be silkscreened with the right information that can help attract potential customers that will later be turned into actual buyers.
Promotional home and housewares are simple to customize. They have enough space for advertising functions. Some of the usual details that businesses opt to have silkscreened are their company name and logo Wholesale Trevon Wesco Jersey , website, and contact numbers. There are those who even pick to place slogans that depict their group's missions and visions. You can use these products as trade show freebies or employee rewards.
Using customizable home and housewares is a major way to market your business to a new group of audience. If you demand more proof of their branding power, here are more examples of their favors:
Large Product Selection - You'll see that there are hundreds, or even thousands of these customized items. There's certain to be one or two that will suit your advertising theme.
Made to Last - These products are conceived to withstand the hard times. You can rely on them to give 100% satisfaction to all your potential customers and clients.